Planning your trip and wondering what to bring home? This guide to the best Madeira souvenirs includes everything from traditional crafts to delicious treats, curated by someone who’s explored the island from coast to coast.

Colorful striped hats and cushions with "Madeira" text, a woven picnic basket on a rustic wooden bench, and a thatched fence in a garden setting.
Madeira Souvenirs

I’m Hazel, a British travel writer and the creator behind this blog. I’ve travelled around Madeira, hiking its levadas, sampling its local cuisine, and yes, filling my suitcase with more bolo de mel than is probably sensible. This list will help you discover the most unique and authentic Madeira souvenirs to take home.

From rum and embroidered lace to Ronaldo memorabilia, here are 18 travel-tested souvenir ideas to remember your Madeira adventure by (plus some extra ideas which you can buy online).

1. Stir Up Some Poncha with a Caralhinho 🍹

The caralhinho is the traditional wooden stirrer used to mix Madeira’s most famous drink, poncha. It’s a good talking point, useful, and authentically Madeiran. Pick one up at Mercado dos Lavradores or the airport gift shops.

Wooden lemon reamer, two lemons, a bottle, and a glass cup on a wooden surface.
Poncha ingredients, with poncha stick in the foreground.

2. Madeira Rum 970: The Island Spirit 🥃

Crafted on the island since the 1970s, Rum 970 is strong, smooth, and full of character. Look for bottles at the Engenho do Norte distillery in Porto da Cruz or the airport duty-free.

A wooden barrel labeled "RUM" stands next to a large, black wheel by a building with white and red walls.
Rum distillery at Porto da Cruz

If you have forgotten to pick up your rum in Madeira, you can buy rum 1970 online at Vinha or Delicias UK.

3. Rebuçados de Funcho: Soothing Fennel Treats 🍬

These old-fashioned fennel candies are tasty, fragrant, and perfect for tea or sore throats. You’ll find them at local markets and shops in Funchal. A lesser-known Madeira souvenir, but a great one.

4. Bolo de Mel: Madeira’s Spiced Honey Cake 🍯

A sweet Madeira staple, bolo de mel is rich with spices, cane honey, and wine. It’s long-lasting and traditionally eaten by hand. Look for the boxed versions at Fábrica Santo António.

A round chocolate cake with a slice cut out sits invitingly on crumpled white parchment paper, set against a sleek gray surface.
Bolo de Mel Cake

You can also buy bolo de mel online at Delicias UK or Tuga Store. 

5. Madeira Wine (Obviously) 🍷

This fortified wine is world-renowned and makes a fantastic souvenir. Choose from dry Sercial to sweet Malvasia. Blandy’s Wine Lodge is the place to go, or grab a bottle at the airport.

Two cups of coffee and two glasses of red wine on a wooden table, with a blurred hillside town in the background.
Madeira Wine

You can also get Blandy’s Madeira wine on Amazon

6. Madeiran Chocolates from Uau Cacau 🍫

Madeira’s artisanal chocolate scene is thriving. Uau Cacau in Funchal offers poncha, rum, and fruit-infused truffles – ideal if you want gourmet Madeira souvenirs with a sweet twist.

Shop facade of Uau Cacau in Madeira, a chocolate shop in Funchal.

7. Traditional Hats: Carapuça and Carreiros Style 👒

You’ll see locals wearing straw hats and the conical carapuça at festivals. These quirky pieces of Madeira culture are available in many souvenir shops around the island.

A vibrant display of colorful straw hats and traditional embroidered hats from Madeira, featuring intricate patterns and "Madeira" text at the bustling Mercado dos Lavradores in Funchal.

8. Madeiran Embroidery: Tiny Price, Big Charm 🧵

A globally recognised tradition. Embroidery from Bordal in Funchal makes for high-quality, affordable souvenirs. Think napkins, table linens, or handkerchiefs made by local artisans.

Hands embroidering blue floral patterns on white fabric, wearing a red garment with green trim.
Embroidery in Madeira

You can buy Madeiran embroidery from Bordal online – direct from their factory on Madeira. 

9. Azulejos: A Splash of Tile Art 🟦

Portugal’s famous hand-painted tiles are also found in Madeira. Look for ones featuring local flora, churches, or levada landscapes. Light and easy to carry home.

Blue and white ornamental tiles featuring cherubs, floral motifs, and intricate patterns.
Madeira Souvenirs – Azulejos Tiles

See azulejos designs on Amazon here

10. Artisanal Pottery: Colourful and Collectible 🏺

Madeira’s pottery scene is full of bold colours and natural inspiration. Visit Lillie Ceramics in Funchal for hand-painted mugs, vases, and decorative bowls.

A variety of colorful, intricately decorated ceramic bowls, plates, and mugs are displayed on a table at Mercado dos Lavradores in Funchal.
Madeira Souvenirs – Colourful Painted Pottery

11. Local Art and Island-Inspired Paintings 🖼️

Support local artists by purchasing paintings or prints. You’ll find many street stalls and galleries in Funchal selling scenes of Madeira’s coast, mountains, and sunsets.

12. Espetada Skewers: BBQ Goals 🍢

Bring home traditional bay-laurel skewers and recreate the island’s iconic beef espetada at your next barbecue. A fun, functional Madeira souvenir.

Two skewers of seasoned meat, known as espetada, roasting over an open flame with ash-covered coals beneath

You can get traditional hanging espetada skewers on Amazon.

13. Chinelo Madeirense: Hand-Embroidered Slippers 🥿

Pretty, comfy, and locally crafted, these embroidered slippers are a unique wearable souvenir. Available in many sizes and colours.

14. Lavender and Aloe Vera Goodies 🌸

With Madeira’s ideal growing climate, lavender and aloe vera thrive here. Look for local creams, oils, soaps, and sachets that make relaxing gifts.

15. Gourmet Goodies: Spices, Jams and Honey 🍯

Take home a taste of Madeira with jars of sugarcane honey, piri-piri spice blends, and tropical fruit jams. Most local food markets are well-stocked.

A variety of fruits, including yellow dragon fruits, dragon fruits, mangoes, and oranges, are beautifully displayed at the Mercado dos Lavradores Funchal market.

16. Cestos de Vime: Traditional Wicker Baskets 🧺

These handwoven baskets are beautiful, sturdy, and useful. Great for home storage, farmer’s markets, or as a sustainable shopping tote.

Wooden shelves displaying a variety of empty wicker baskets with handles, neatly arranged in rows.
Madeira Souvenirs – Wicker baskets

17. Cristiano Ronaldo Souvenirs ⚽

Love football? Madeira is CR7’s homeland. Pick up a shirt, magnet, or souvenir from the CR7 Museum in Funchal or surrounding fan shops.

See all Cristiano Ronaldo gifts on Amazon here

18. Renda Madeirense: Island Lacework 🪡

Madeira’s lace is a delicate art form. Look for tablecloths, shawls, or small accessories that showcase the skill of generations of lace-makers.

You can also buy Madeiran lace from Bordal online – direct from their factory on Madeira.

Now I will show you some online Madeira souvenirs you can purchase from Amazon!

Madeira-Themed Gifts You Can Buy Online 🛍️

Didn’t have time to shop in Madeira? Planning a surprise trip and want to drop a hint? Or maybe your suitcase just didn’t have room for that extra bottle of wine. Don’t worry. There are plenty of thoughtful Madeira souvenirs you can order online.

These make great travel-inspired gifts, or just a nice way to extend your holiday mood from home.

Madeira Art Prints 🖼️

Brighten up your walls with Madeira landscapes, vintage travel posters, or minimalist sketches of Funchal. They’re perfect for gallery walls or as a memento of your favourite viewpoint.

Madeira Funchal Vintage Travel Posters 08x12inch(20x30cm) Canvas Print for Living Room, Bedroom, Dorm, Home, Office Wall Decoration

Top picks:

Madeira Travel Journals ✍️

Capture memories, hikes, and food finds in a dedicated Madeira travel diary. These make great gifts for anyone planning a trip, or as a personal keepsake to look back on.

Madeira Travel Journal: Travel Diary Madeira Hiking, Walking, Cycling, Camping / Road Trip Gift and Souvenir / Expenses Log / Vacation Essentials      Paperback – 22 Aug. 2023

Top picks:

Fridge Magnets 🧲

Yes, they’re classic. And yes, we all still love them. You’ll find 3D magnets shaped like Santana houses, Pico do Arieiro, or the Madeira flag. A great last-minute gift that always sparks memories.

Madeira Islands 3D Fridge Magnet Crafts Souvenir Resin Refrigerator Magnets Collection Travel Gift

Top picks:

Madeira T-Shirts and Apparel 👕

Celebrate your love for Madeira with comfy T-shirts, hoodies, and sweatshirts. Some designs feature fun poncha slogans or the island’s floral emblems.

Madeira Flag Shirt | Madeirenses T-Shirt

Top picks:

Madeira Wine 🍷

Missed the wine shop? No problem. Blandy’s, Henriques & Henriques, and other top brands offer delivery via Amazon or specialty wine retailers. Great for hosting a Madeiran dinner at home.

Blandys 15 Year Old Malmsey Rich Madeira Wine, 50 cl

Top picks:

Madeira Puzzles 🧩

Island landscapes, aerial views of Funchal, or botanical garden shots turned into puzzles are a relaxing way to relive the trip. Bonus points if you finish it with a glass of Madeira wine nearby.

Lais Jigsaw Puzzle Madeira, view over Funchal, Portugal 1000 Pieces

Top picks:

Madeira Jewellery 💍

Look for map pendants, charm bracelets, or sea glass earrings inspired by Madeira’s coastline. It’s a subtle and stylish souvenir you can wear year-round.

Adjustable Bracelet for Women, Handmade, Madeira Map

Top picks:

Calendars, Coasters and Placemats 🗓️

From cork-backed coasters to glossy placemats with island imagery, these small home accessories are a great way to add a splash of Madeira to your everyday.

Silver Glass Coaster - Madeira Island Portugal Landscape Beach Glossy Quality Coasters/Tabletop Protection for Any Table Type #45645

See current Madeira calendars on Amazon.

Guidebooks and Language Phrasebooks 📚

Planning a future trip or just want to learn some Portuguese? Guidebooks and phrasebooks are handy travel companions and thoughtful gifts for first-time visitors.

Lonely Planet Pocket Madeira: Top Experiences, Local Life (Pocket Guide)      Paperback – 9 Jun. 2023

Top picks:

FAQs About Madeira Souvenirs 💡

Below are some frequently asked questions relating to Madeira Souvenirs.

Q: What’s the most iconic souvenir to buy in Madeira?

A: If I had to pick just one, probably Madeira wine or a bolo de mel. Both are delicious, traditional, and easy to share with friends if you’re feeling generous.

Q: Where’s the best place to shop for souvenirs in Funchal?

A: Head straight to Mercado dos Lavradores for local sweets, crafts, and poncha accessories. Check out Rua Fernão Ornelas for independent shops and don’t skip Bordal for embroidery and lace.

Q: Can I take poncha or rum home in my luggage?

A: Yes, as long as you follow liquid rules. 100 ml max in hand luggage, or you can usually take one duty-free bag on board if you bought your bottles in the airport. If you bought the bottles during your trip, you can pack them in your checked luggage. Most airport shops offer travel-sized bottles that are perfect for packing or gifting.

Q: Are souvenirs in Madeira expensive?

A: Not at all. You can find authentic embroidery coasters or fennel sweets for just a few euros. Even wine and rum are super reasonable, especially compared to mainland prices.

Q: Is it better to shop in local markets or tourist shops?

A: Local markets tend to have better prices, more unique finds, and friendly sellers who love a chat. Tourist shops are fine but often pricier and more generic. Mix and match to get the best of both.

Q: Can I see embroidery or crafts being made?

A:Yes. At Bordal, you can actually watch embroiderers at work. It’s a beautiful way to appreciate the craftsmanship and it might just inspire your next souvenir splurge. I also saw women embroidering on the streets of Funchal too.

Related Posts for Madeira-Lovers 📚

Here’s more inspiration for your trip or your next one.

🎁 15 Eco-Friendly Gift Ideas for Conscious Travellers.
🌴 Madeira Travel Guide.
😋 Food in Madeira: What to Eat and Drink on The Island.
🗓️ 7-Day Madeira Itinerary.

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