Looking for the best things to do in Santa Margherita Ligure, Italy? This charming town on the Italian Riviera is all about sunshine, seafood, and seriously stylish seafront strolls. From boat trips to pasta dishes that will change your life, Santa Margherita is packed with beauty and flavour.
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If you’re new around here, hi! I’m Hazel, a British travel blogger who’s been exploring the Ligurian coast one lemon gelato at a time. I spent a dreamy October in Santa Margherita, and here are my favourite ways to enjoy this gorgeous Riviera gem.
1. Wander the Waterfront 🌴
The promenade is postcard-perfect, lined with palm trees, pastel villas, and bobbing fishing boats.
It’s the heart of the town and the best place to start your Santa Margherita adventure.
Grab a gelato and stroll past cafes, fountains, and flower-filled gardens. Keep an eye out for the Christopher Columbus statue and some very photogenic benches.
2. Visit Villa Durazzo 🏛️
This 17th-century villa has serious old-money vibes.
Once home to aristocrats, it now houses art exhibitions and lush terraced gardens with sweeping views over the bay.
You’ll find Murano glass chandeliers, marble staircases, and frescoed ceilings inside.
Don’t miss the Italianate gardens – they’re officially some of Italy’s finest.
3. Hike to Portofino 🚶♀️
This scenic hike is a must if you love a good coastal view (who doesn’t?).
The trail from Santa Margherita to Portofino winds past villas, lemon groves, and sea cliffs. It’s about 5 miles and moderately challenging, but totally worth it.
Pack water and enjoy lunch in Portofino’s iconic piazzetta when you arrive. You could also cheat a little and take the boat back 😉
4. Relax at Paraggi Bay 🌊
This little sandy cove between Santa Margherita and Portofino is an absolute beauty spot.
The turquoise water is perfect for a dip or a lazy afternoon under an umbrella.
Snorkelling tours and paddleboarding are also popular here. And yes, you can walk or take the bus if you don’t fancy the hike.
5. Take a Boat Trip to Portofino or Camogli 🚤
One of the most relaxing things to do in Santa Margherita Ligure? Hop on a boat. Ferries run regularly to Portofino, Camogli, Rapallo, and even the Cinque Terre.
The coastline is stunning from the sea, with dramatic cliffs, hidden beaches, and glamorous villas.
You’ll also spot a few luxury yachts (try not to turn green with envy).
6. Dine on Local Specialities 🍤
This town knows how to do seafood.
Red shrimp, pesto pasta, fresh focaccia – it’s all here and all delicious.
Don’t miss trofie al pesto or the cheese-stuffed focaccia al formaggio.
For a classic waterfront meal, try Da’ Gennaro. For something local and casual, Pinamonti Focacceria is a cheesy dream.
7. Explore the Abbey of San Fruttuoso ⛪
Only reachable by boat or hiking trail, this 11th-century abbey is nestled in a secluded bay between Portofino and Camogli.
You can visit the abbey, swim at the tiny beach, and even snorkel to spot the submerged Christ of the Abyss statue offshore.
8. Soak Up the Riviera Vibes 🌸
Every corner of Santa Margherita is drenched in colour and charm. Trompe-l’œil windows, climbing bougainvillaea, and flower-filled balconies make this town an Instagram dream.
Take a slow wander through the streets, browse the boutiques, or book a vacation photographer to capture the magic.
9. Visit Santa Margherita Castle 🏰
Originally built in 1550 to protect the town from Barbary pirate attacks, the castle sits proudly on the seafront. While it’s not huge, it’s steeped in history and offers fantastic views over the harbour.
The castle was built at lightning speed by the Genoese, using designs by Antonio de Càrabo (who also worked on Rapallo’s castle).
Today, it hosts occasional exhibitions and concerts. Even if you don’t go inside, it’s worth a visit for the views alone.
Helpful Tips for Santa Margherita 📝
👟 Wear comfortable shoes – there’s a lot of walking (and stairs).
💶 Carry cash – especially for beach clubs, markets, or smaller bars.
🚌 Use boats & buses – no need for a car here.
🕶️ Pack sun protection – the Riviera sun is strong, even in spring.
🧃 Try the local limonata – tangy, fizzy, and refreshing.
Map of Santa Margherita’s Best Bits 🗺️
Here’s a handy Google Map with all the top spots listed above. Click the ⭐ to save it to your own Google account for easy reference while you travel.
Final Thoughts on Things to Do in Santa Margherita Ligure ✨
Santa Margherita Ligure is the perfect blend of Ligurian charm and Riviera glamour. It’s laid-back but beautiful, stylish but unpretentious.
Whether you’re hiking to Portofino or eating your bodyweight in pesto pasta, you’ll fall head over heels for this little gem.
There’s a reason travellers keep coming back – and once you’ve worked through these things to do in Santa Margherita Ligure, you’ll know exactly why. 🍷🌸
- Reserve your Santa Margherita Hotel early, before they sell out.
- Remember to pack decent sunscreen and a packable sun hat.
- There are many Santa Margherita tours you can book (no payment required up front).
- For ultimate luxury, book a private boat trip from Genoa to Santa Margherita, Camogli, Rapallo & Portofino.
- If you need a rental car, book one at Discover Cars and pick it up at the airport.
Related Reading for Santa Margherita & Liguria 📚
💚 Things to Do in Portofino.
🚤 Things to Do in Rapallo, Italy.
🍋 14 Dreamy Things to Do in Sorrento, Italy.
🚤 Planned Amalfi Coast Road Trip.
📅 A Naples Itinerary: 2 Days in Naples, Italy.
🚕 8 Best Day Trips from Naples, Italy.
Santa Margherita on Pinterest 📌
Planning your dream trip to Santa Margherita Ligure? Save these pins to your Italy or Europe travel boards so you have all the top sights at your fingertips.
👉 Looking for practical travel tools? Check out my Travel Resources page.
Tags: Europe, italian riviera, Italy, Liguria, Santa Margherita
